Sultan Brand 100 Pure Olive Oil hails from Turkey, one of the greatest olive oil producers in the world. It is naturally cholesterol free and a very versatile oil!. This Sultan Brand Pure Olive Oil is going to be much less expensive than its Extra Virgin and Virgin counterparts but is an optimal choice when making a stir fry or sauteing vegetables. Perfect for recipes where the oil is used as a mechanism for cooking rather than as a flavor enhancer like frying up fish or chicken, drizzling on sweet potatoes before baking or in your soups and stews for added fatty richness. This is also great for recipes that call for a lot of oil, in baking olive oil cake or olive oil cookies, this adds a wonderful uniqueness. Olive oil has also made its way into the skincare and hair care world, it's great incorporated into hair oils to keep hair shiny and frizz free or in homemade soaps, perfect for sensitive skin types!.