Simply + Bleach Alternative Detergent, Line Dry Fresh. 20 loads (Contains approximately 20 loads as measured to bar 1 on cap). 2 in 1 Poweful detergent + fresh scent. Simply and bleach alternative. Helps clothes last longer. Safe on colors. For a more concentrated clean, try Tide simply pods. Works in all machines and water conditions. Hot water; cold water; He turbo for all machines. Whitend and brightens. Contains no phosphate. how2recycle.info. www.tide.com. www.tide.ca. SmartLabel: Scan barcode with SmartLabel app for more info. Questions? 1-800-879-8433. For more ingredient visit www.tide.com. Bottle made from 25% more post-consumer recycled plastic.