Better Made Snack Foods, Made in Michigan company. Better Made Potato Potato Chips and Popcorn come in a variety of flavors in Family Size packages. Cross and Peters Company was founded on August 1st, 1930. The company was named after the founder's first names, Cross and Peter. Both set goals to make a better potato chip, hence the brand name BETTER MADE. Made with 100% Cotton Seed Oil, Better Made Potato Chips uses all natural resources and are untouched by human hands from the time the potatoes leave the farm until you bring the crunchy chips to your mouth. Family Size Package. salt vinegar flavor. potato chips. Made in Michigan. Family owned Company.